Unlike traditional residential property investments, that are typically let on a 12-month basis, a short term let is categorised as a property that is rented out to an occupier for 90 days or less, with the majority of short-term lets typically lasting for one or two nights, up to a month.
The size of the market for short term rentals is much bigger than that of the traditional rental market. For example, a family looking for a 2-week UK staycation, and a couple visiting the UK from overseas for a long-weekend, both fall into the category of ‘short term renters’. As opposed to the traditional rental market, where everyone is looking for the same set period of time, which is usually 12 months.
The size of the market is a great indicator for just how lucrative the short-term rental market can be for investors, if the property is marketed and managed in the right way.